Apple is set to enter a transformative era, embarking on its most ambitious product overhaul in years across 2026, 2027, and beyond. Aligning with John Ternus taking the helm as CEO, the company will kick off this new direction tomorrow, September 9, by unveiling its next-generation iPhone and Apple Watch models. The event signals a broader long-term strategy centered on groundbreaking designs and entirely new product categories, shifting focus away from incremental hardware updates.